For many folks out there, owning a web site still appears to be a highly technical, expensive and mystical process. This fuels distrust and imposes fear with many small business owners. Many prospective site owners appear to be put off by all the technical jargon like CMS, CSS, Jumla, Drupal, SEO, SERP and a host of other overwhelming technical terms found on web designers landing pages. Understand the check list (no mystery or secrets involved) a designer uses to build a web site.
No technical experience required!!
Driving a motor vehicle does not require you know how all the electronics and mechanical components. You learn how to drive and apply basic safe maintenance practices which will translate into happy motoring and enjoyment. Owning a web design is no different. You need to be aware of the process it takes to establish a successful Low Cost Web Design. Understanding the success factors far outweigh the technical jargon of actually building a web site (the easy part).
What do I need to know?
You simply need to be aware off the process and appreciate the factors that will contribute to making your web ownership profitable. These factors are essentially the reason you are commissioning a web designer to build your web site. The nature of many design today enable web page owners to take charge of the content management in a short space of time. This is an important consideration unless you have a deep pocket and willing to spend many hundreds of dollars every month keeping you site fresh and up to date.
This publication will touch on all the processes and practices (and hopefully de-mystify) a website design is subject to, to be considered as successful. Please follow our journey with this first part of…as we aim to de-mystify a successful web design process.
What is web design success? Success of a web site from a marketing perspective means that it has met with or exceeded the business objectives set for a website measured against the following criteria.
• Visible to the niche market – accepted, indexed and ranked by search engine for a search result.
• Attract niche market audience. Relevant and targeted title description in search result.
• Able to capture site visitor’s attention and fulfill the need that brought them to a site.
• The site content and web page message is able to establish trust and credibility
• Convert site visitors to customers and/or eager subscribers.
In this first part we just set the tone to web site ownership. You want a web site to promote and enhance an existing brick and mortar business, work from home contractor or any business for that matter. In our next publication we will start considering the “nuts and bolts” issues of web design and this does not imply providing a client with a coded document filled with pictures that opens in a browser.