How (and Where) to Host Your Email? An In-Depth Look

When it comes to professional communication, emails are still preferred by most organizations over instant messaging platforms. Emails were introduced to us along with the internet with free email service providers like Yahoo, Hotmail, etc. These were designed for individual users to send and receive personal emails and offered limited storage space per user. However, when it comes to Business Emails, users have specific requirements and need a server dedicated to handling emails. 

You can look for an Email Hosting service from the same provider where you get your web hosting service.

Today we will talk about an Email Hosting service in detail and help you find the best Business Email Hosting service. 

What is a Business Email?

An email address has the following structure: [email protected] name

A Business Email account has the domain name of your organization, unlike a free email service that carries the domain name of the service provider. For example, your Gmail account has the domain name gmail.com and not your company’s name. To get a Business Email address, you need to buy an Email Hosting service.

The following video shows how an Email Hosting setup works:

Why do you need email hosting?

Like a website needs a server to be accessible online, emails need a server to send and receive messages too. You can purchase a server and keep it in-house, having your IT team manage it or purchase an Email Hosting plan from a service provider. Here are some reasons why you should opt for email hosting:

1. Helps create professional emails

Imagine receiving an email from a company sent from a Gmail or Yahoo account. What would be your first reaction? Would you trust the brand? Most people would consider it to be unprofessional. However, using a Business Email service helps to create professional emails that look genuine.

2. Establishes trust

When a user receives an email from a free email account, ascertaining the owner of the email is impossible. While the email address might state that it belongs to the company, without a domain name, it can be created by anyone. A Business Email, on the other hand, immediately establishes helps establish trust.

3. Value for Money

Many business owners avoid buying email hosting as it has a cost associated with it. On the other hand, free emails don’t have any costs. However, the drawbacks of using free email accounts for business purposes can include a loss of clients, unprofessional brand image, and a low email open rate. A Business Email Hosting plan does not cost a lot, but the benefits offered by it far outweigh the costs. When you compare free and paid email services, the latter offers more value.

4. More storage

When a provider offers free email accounts, the storage space per user is limited since the provider has to accommodate multiple users without earning direct revenue from them. Hence, if you need to send/receive a large attachment, then free accounts can pose a problem. With Business Email Hosting, you can select the amount of storage you want at the user-level.

Summing Up

Remember, buying an E-mail Hosting service allows you to create a professional and reliable email communication system. Organizations of all sizes must ensure that their email service is equipped to cater to their needs while keeping the brand image in mind.