Local search is one of the most prominent parts of the SEO Strategy. The local search must be strategically planned to increase digital exposure and sales as local searches contribute over 60% to the total Google search. A recent survey by Google concluded that out of five four visitors conducts a local search before visiting the store. It also revealed some stunning statistics such as that 18% of local searches lead to sales and revenue contribution. This gives one a clear idea about how one can leverage the power of local searches to amplify the business and gain a prominent position. However, one of the most difficult questions that one encounters is how small businesses can utilize the power of local search to gain a prominent position on a search page. Many professional local SEO agencies allow your business to get more traffic through effective SEO strategies.
Well, here are some basic but effective local SEO services and marketing methods that are widely used by small businesses across the globe.
- Optimizing Website: One of the most fundamental and imperative methods to improve search engine ranking is by optimizing the website. Small businesses today are investing heavily in developing well-integrated, easy to navigate, impressive websites that can hook the interest of visitors for longer and influence their decision. Today, the website must be easy to load, targeted with primary keywords, compatible with mobile and desktop with a crawler-friendly sitemap.
- Creating immersive content: In the world of digitalization, content is the king, It sets the right impression and generates interest in your product. The quality of content has made a major role in driving the ranking of small businesses. The content should be relevant to business offering, well researched, keyword specific, and must be able to build quality links. One of the most efficacious marketing and local SEO strategy for creating search-friendly query-related content.
- Building an online profile: Small business invests their time and effort creating a reputed and credible brand image of the business. This includes posting some information about the company, its owners, achievements, accreditations, relevant photographs, products, and services, etc. Optimizing Google My business is the latest and in vogue local SEO technique, that gives the brand the required exposure. An expert local SEO agency will be well versed with Google My Business & other tactics and strategies to increase local visibility for your target audience.
- Citations and reviews: A real-time and authentic review about the business or product can give a visitor an overall idea about the brand and set an image too. One of the most interesting Local SEO tactics is to gauge the citations and reviews. A small business uses the right combination of citations to provide adequate information to the visitors. Moreover, citations do help in getting a higher ranking on search engines.
- Social Media platforms: Social media and networking platforms have made it easy to connect with the audience, provide them product insights and hold their attention too. Small Business opt for local SEO strategy makes the most of social media platforms such as Instagram and Facebook to bombard their products, services, company details, etc.
The Key Takeaway
Local SEO services have undergone tremendous transformation. It has opened new avenues for small businesses to clout the thriving opportunities and gain a competitive edge. Hiring a local SEO agency can aid small businesses to boost their search engine ranking, website traffic, leads, and conversions.