Online Web Design Professional from University of Texas at San Antonio

What can reliable web design in San Antonio, TX do for your business?  Learn why web design is a very important aspect of being successful in digital marketing.

In a very competitive world, being ahead of the competition means that you have to optimize all of your digital marketing platforms, including your website.  With a functional and relevant web design, you can achieve marketing goals.  

What is Web Design?

Web design involves the use of elements of design to affect the user experience of a website.  It includes designing a website to make it appealing and functional for users.  A web designer would typically work on these aspects to turn conceptual into visual:

  • Appearance
  • Layout
  • Content

Web designers also use elements of design like images, videos, sounds, and graphics in improving or creating a display on the internet that will give the best user experience.  The main purpose of web design is to create a solution to a problem using a website as the means of communication to a target audience.  Creativity and functionality should work hand-in-hand to boost conversions and engagement.

The Best Ways to Learn Web Design in San Antonio, TX

The most important skills in web design are creativity and analytical skills.  Apart from technical knowledge, here are essential skills from Skillcrush to help you be successful in web design:

  1. Technical skills:
  • Visual design
  • User experience
  • Graphic design and web design software
  • HTML (HyperTextMarkup Language)
  • CSS (Cascading Style Sheets)
  • JavaScript
  1.  Soft skills:
  • Time management
  • Communication skills
  • SEO (search engine optimization)
  • Digital marketing
  • Social media
  • Business/client management

All of these skills can be learned if you want to be a successful web designer. The next thing to know is when and how to use them.  Here are 9 steps identified by Webflow for learning web design as a beginner:

  1.  Know how to use the key concepts of visual design

The key concepts are also the elements of design that you should understand.  Learn how to incorporate these concepts in a website based on the company culture and brand voice:

  • Line
  • Shapes
  • Texture
  • Color
  • Grids
  1.  Learn the basics of HTML

You will have to be familiar with how HTML (HyperText Markup Language) works.  HTML determines how the different elements of a website are displayed on a web page.  Also, learn how HTML tags or instructions from a browser are used because they impact how a website is ranked.

  1.  Understand CSS (cascading style sheets)

CSS is related to HTML.  It is used in creating design elements like fonts, colors, and grids.  Hence, it helps to be able to customize a web design.

  1. Learn the foundations of User Experience (UX)

This is fundamental knowledge you should know in web design because it is the main reason why you should do web design.  It is how you turn concepts into something visual that communicates to the target audience.  A few UX principles you should know include:

  • User personas
  • Information architecture
  • User flows
  • Wireframes
  • Prototyping
  1. Know User Interface (UI)

When you learn about UI, you will learn how to make a design element functional.  Your design should both be intuitive and simple so that a beginner at searching and navigating a website will understand what action the website wants the user to do.

  1.  Understand the basics of creating layouts

Users are naturally attracted to design patterns that resonate with them.  You should know how to place the elements of web design that you use on a page that is easy on the eyes and that provides a smooth flow of information or instructions from the content and images or videos.

  1.  Know how to use typography

Understanding how typography impacts user experience will help you design a website better. Learn the basic typography concepts so that you will know how to utilize typography to provide legible content for website users and to enhance the aesthetics of a site.

  1.  Get a Mentor

When you are a beginner at web design, a great mentor will help you through the harder aspects of the web design process.  Choose a mentor who has had a lot of experience designing websites for different types of businesses across various industries.  They can provide you with relevant feedback that will help you improve on your work.

Reliable web design in San Antonio, TX will help you through the basics of web design, so you won’t have to stumble a lot.  They can bring out the creativity in you to level up your skills in web design.